Maruchan Ramen Rebrand
Healthy alternative to the usual serving/ingredients
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Creative Direction
Packaging
Branding Redesign
Advertising Campaign
Copywriting
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Maruchan ramen consists of toxic ingredients and alarmingly high amounts of sodium. The consumers of this product often do not have an alternative meal and require more nutrient-dense ingredients and lower levels of sodium.
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My rebrand offers a healthier Maruchan ramen with natural ingredients, lower levels of sodium, and serving suggestions to rise the quality of the consumers’ meal.
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Breaking up with the old ramen
I know I’ve changed, but for the better broth. You can continue to eat your favorite snack while keeping your heart healthy and happy. We dumped sodium and you can too!
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Low-income families, college students, busy adults, and ramen lovers who want a healthier option.
