A sustainable subscription for the maximalist fashion enthusiast
Overkill with extraness. We’re over fast fashion. Let’s kill it.
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Creative Direction
Copywriting
Branding
Advertising Campaign
Logo Design
Fashion illustrations
Vintage Research
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Fast Fashion.
Fast Fashion is one of the highest polluting industries in the world, aside from oil and gas. With companies using cheap and dirty fabric, it is causing pollution to our environment.
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I have created a vintage subscription box. My efforts to sell vintage, second-hand, and archived pieces enable customers to practice sustainability in an industry with detrimental effects on our environment. My brand and our customers are walking, wearing, talking statements. Our community shares a love for vintage clothing that influences others to appreciate fashion’s past and avoid purchasing fast fashion. If it's trending now, it most certainly trended before fast fashion.
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Doing the MAX
Centering on a customer base of maximalist fashion enables us to be a walking, wearing, talking statement. We are weird and emphasize that we stand out visually; we use that to our benefit to raise our voices about fast fashion. Our interest in the history of fashion allows our customer base to understand how one thing at a particular time in a specific place has influenced another thing at a different time and place.
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Maximalist fashion lovers.
Angry about fast fashion.
Enjoys a vintage find!
18 - 50 years old
Doesn’t give a fuck about what others think.
Gender Inclusive