Creative Direction

Copywriting

Package Design

Advertising Campaign

Logo Design

The market for alcohol-infused ice cream is oversaturated with a flamboyant voice. Many women dislike Cosmopolitans, Lemon Drop Martinis, and Sangria. Where is the alcohol-infused ice cream for the audience of women who order a Johnny Walker at the bar? How can I create a disconnect from the child-like association people have with Ice cream?

I have created a product that blends dark liquor and ice cream into a devilish dessert. Perfect for an audience of women that order bourbon at the bar and devour an ice cream pint on their couch. This product emphasizes the disconnect from the child-like feel of ice cream.

Emphasis on the history of ice cream and Christianity.

Ice cream was pinned as a sin, therefore society switched the word Sunday to Sundae as ice cream sundaes were viewed as gluttonous.

My products story:

We believe in salivating over salvation. Our Story begins in the factory of Eden. Eden was split in half with the Saints and the Sinners. The Saints produced heavenly ice cream. The Sinners worked to produce dark liquor, which was a forbidden spirit. The Sundae Sinners are the in-between that mixed the spirits into their ice cream. The holy day of Sunday is connected to our ice cream and the evil action of blending with liquor, we encourage you to be a Sundae Sinner. Never sin in secret, sin with a sundae instead.

Gothic

Sexy

Satirical